Given my backlog of postcards from 2011 and 2010 and beyond, I don’t know why I’m compelled to write about this one. I got it just a few days ago at the office - sent to me by our PR company, BLACK Communications in Australia. It’s clearly a part of a bulk mailing, but getting this postcard made me smile.
As a marketing piece, I like it a lot because it's effective brand reinforcement and relevant to the season. To go against the notion of a “white Christmas” is to put their brand out there, and that is confidence. Then again, it also might be an Australian thing. So, thanks Naomi, Brooke, Nicole, Sarah, Elizabeth, Josh, Hermione and Joanna. I got your postcard.
As a marketing piece, I like it a lot because it's effective brand reinforcement and relevant to the season. To go against the notion of a “white Christmas” is to put their brand out there, and that is confidence. Then again, it also might be an Australian thing. So, thanks Naomi, Brooke, Nicole, Sarah, Elizabeth, Josh, Hermione and Joanna. I got your postcard.
Get there!
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